The result?įrom July 2021, Skype will disappear, and anyone wanting to make a business video call through Microsoft products will instead have to use Teams. Zoom offers a frictionless user experience, something that Skype can no longer guarantee. It’s also worth mentioning that many new Zoom users aren’t super tech-savvy and find comfort in a simple, easy to use application that works. Meanwhile, Zoom developers worked hard to ensure all features were relevant and focused on ensuring quality call connections – something Skype failed to do. While adding additional features isn’t inherently bad, in this case, the developers neglected the main functionality of the app – high quality video calls.īy trying to make Skype more fun, sexy and young, they ignored their core users’ needs and gave them an experience they didn’t want. The redesign included a range of features such as “mojis”, Skype’s iteration of emojis, as well as a raft of Snapchat inspired features such as the Highlight option. In the US, their Apple App Store rating dropped from 3.5 stars to just 1.5 while in the UK, the rating dropped to just 1 star. Since 2011, Microsoft have owned Skype and an ill-fated redesign in June 2017 saw ratings of the app dramatically plummet.
From Monday morning meetings to Friday night quizzes with the family, it’s all been happening on Zoom. Zoom, an app created eight years after Skype, emerged from relative obscurity to dominate coronavirus communications – both business and personal.
So at the start of 2020, when a worldwide pandemic forced the majority of workers to retreat from their offices and stay home, Skype was primed to be the go-to solution for businesses to carry on communicating with employees and clients.īut instead, when lockdown began, rather than “Skyp-ing” we were all suddenly “Zoom-ing” each other. It was so popular, it quickly transitioned from a software application to a verb – a true sign of brand success. Since 2003, Skype has been the go-to application for video calling.
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